ETON SHIRTS

Located on Neue Mainzer Straße in the heart of Frankfurt, ETON Shirts’ flagship store marks an important step in the brand’s European expansion.

As the general contractor, Vivid supported the delivery of the project through coordination, procurement and overall project management, working closely with local partners throughout the process.

The flagship store was delivered in line with ETON’s brand standards and timelines, strengthening the brand’s presence in one of Germany’s key retail locations.